Madrid: From Screen to Streets Free Walking Tour

Discover the history of the film and TV industry on this 2-hour free tour through some of the most iconic locations in Madrid, such as Gran Vía, Callao and the district of Chueca. Learn about the roaring 1920s, the glamorous 1950s, the Movida Madrileña movement of the 1980s, and take an exclusive behind-the-scenes look at some of your favourite Netflix series, including Cable Girls, Money Heist, Elite and Valeria.

Meet your free tour guide in Plaza de España

Join your guide in Plaza de España and start your free tour by learning about the history of film from its black and white beginnings to the introduction of sound and colour. Hear what living in Madrid was like back at the turn of the century and how cinema took the city by storm. Look up to the Riu Hotel rooftop, the location of some of the most iconic scenes in Valeria, and learn some behind-the-scenes facts about the production.

Discover the splendour of Gran Vía

Walk down Gran Vía, admiring its many theatres and cinemas, and make your way to Callao, a must see for any fans of Money Heist. Hear stories about this popular series and picture “El Profesor” up on the marquee of the cinema. Learn about the evolution of the film industry, from small projections to the grand premieres that took over Madrid’s most famous street during the glamorous 1950s. Discover how Madrid started embracing film culture and became a popular destination for world-renowned celebrities, including legendary artists like Ava Gardner.

Carry on your walking tour to the emblematic Telefónica Building on Gran Vía, the perfect spot to talk about Cable Girls and discuss the role of women in films during and after the 1920s.

Learn about la Movida Madrileña

From there, you’ll stop at Plaza de Chueca and you’ll hear about important figures in Spain’s film industry. Learn about la Movida Madrileña counterculture movement and how films and TV shows became an integral part of social change in Spain. 

Finish the tour at Plazuela de la Memoria Trans, at the heart of Chueca, and see Valeria’s favourite café. Soak up the atmosphere, learn about the Madrilenian lifestyle and see how films and shows today continue to shape society.